Sinqia delivers bilingual hybrid event co-produced by WordlyWise.
Learn how we supported Sinqia in every step of the planning, production and execution of a complex event with interpretation.
About Sinqia and the event
Our first-time client was Sinqia, a large Brazilian fintech company, or more specifically, Torq, Sinqia’s open innovation hub and corporate venture capital unit. Torq had launched the Fintech Innovation Challenge Crossborder Payment, an initiative that aimed to bring international payment technological solutions to Brazil.
The event in question was held in London and had the participation of the three finalists, as well as other speakers, with the winner being announced during the event.
Because participants were based in different parts of the world – some participants were based in Europe, Americas and other locations, and interpreters had to work remotely – this was a hybrid event, and therefore needed to be planned in detail.
The event lasted two (non-consecutive) days, in two different venues, and required interpretation from English into Brazilian Portuguese.
A hybrid event and a venue with limitations
Participants were distributed across different parts of the world, so interaction was a major concern.
Being based in different locations, each speaker had their own settings that needed to be adjusted.
Client was based in Brazil and not familiar with the event venues in London.
The equipment available at the venues was insufficient for a hybrid event.
The platform of choice initially selected by the client was not ideal for an event with interpretation.
Tailor-made solutions for a complex bilingual event
WordlyWise conducted technical site visits to assess the venues before each event. Because the client was based in Brazil, we visited the venue and checked the rooms where the event would take place, watching out for the existence of a PA systems (which were missing or insufficient), and checking all the possibilities for an audio system that would work for a hybrid setup.
RSI platform advice
We advised on the best platform for the event (Zoom as opposed to Microsoft Teams), as Zoom offered an in-built interpretation function – since interpreters were working remotely and needed to hear all presentations online – and settings to improve the visual and audio quality of the event.
Slides were shown via Zoom. A member of staff on the client side would operate the slides as instructed by the speakers. This was projected onto a big screen in the conference room for all onsite participants to see.
Portable microphones replaced the use of a PA system. A set of Rode Wireless GO II microphones used by on-site speakers was connected to the computers running Zoom, allowing for excellent audio quality both on Zoom and on the room loudspeakers.
Setup and checks
We ran sound and video checks with all speakers, both those online and those on-site. Adjustments were made to improve their sound quality to optimal levels.
We added camera feeds using iPad and iPhone feeds to alternate with built-in cameras on-site to improve visual input. This is a cost-effective solution, which massively improves the experience for both audiences on-site and online.
Benefits of using our event production expertise
The early visits to the venue had a huge impact on the planning of the event. The fact that the room did not have an adequate PA system for hybrid mode and this was identified in the early stages gave us time to think and create an alternative plan. Onsite speakers using the Rode Wireless GO II microphones connected to the computers had zero feedback. The audio quality was crystal clear!
Since the video/image input was run from the online platform, the choice of a user-friendly platform which offered all the functionalities needed for such a particular event was paramount. Zoom offered what we needed to ensure all slides and presentations were broadcast and seen by online participants and interpreters and to project everything onto the big screen we had on-site.
Running sound checks with everyone involved, online and on-site speakers, as well as interpreters meant many improvements were made in terms of audio quality for the audience. Both audiences were able to communicate seamlessly.
Implementing smart ideas and resources resulted in the event being a real success not only in terms of interpretation, but also in terms of organisation, audio quality and interaction!